How to Implement E-A-T on Blogger

How to Implement E-A-T on Blogger - Does the term EAT sound new to you? What exactly is EAT? And what is the importance for a Blogger and how to implement it? This article will explain to you what EAT is and how it works. In essence, EAT is a concept that if applied by a Blogger it will really help Google in ranking blog articles. Are you curious about EAT? Let's learn about EAT.

Definition of E-A-T

EAT is an acronym stands for Expertise, Authoritativeness, and Trustworthiness. It is said that EAT is a part of Google's algorithm that comes from its Search Quality Rater guidelines. Wait, so, what does it mean?

Long story short, Google is one of the giant search engines in cyberspace. There are billions of people hoping that Google will provide them with reliable information. Meanwhile, Google cannot fully control what a blogger writes on his blog. Of course, Google doesn't want its reputation to be ruined because it displays irresponsible search results. Therefore, the EAT concept was built so that Google can select and display appropriate search results. Initially, what is meant by "appropriate" is appropriate based on the search keywords entered by a user. Now, Google displays not only search results based on keywords, but also the credibility, validity, and reliability of an information source. Of course this requires a special algorithm and that algorithm is called EAT.

Let's have a simple example.

You are a student who wants to learn how to use React to build a login page. You decide to use Google to find React tutorials. In order for Google to display results that match not only the keyword "React tutorial" but also articles written by a web programmer, then Google will search each search result and display only articles that were actually written by a web programmer. In this way, not only does Google provide you with responsible information, but it can also maintain its reputation as the "best" search engine in the world.

At first glance, you think that EAT is trivial. Of course, if the information you're looking for is just about using React that anyone can write, then EAT doesn't really matter. However, imagine if what you are looking for is information about a disease or medicine. Of course, you want the information you read or view to come from an experienced doctor. If you think drug information can be obtained from a judge or the police, that's up to you. But some of the things we look for on the internet have to do with matters of life and death, right? This is where EAT becomes important; we need information provided by people who have expertise in the field, have the right to write the information, and can be trusted.

How does E-A-T Work?

To date, there is no complete explanation of how EAT works. Google does not publish an explanation of the EAT algorithm it uses. In fact, according to Danny Sullivan via Twitter, there is no technique that can be used to measure the EAT of a blog or website directly. He only mentions that data is collected through various techniques (as proxies) to say whether a content meets EAT standards (my paraphrase).

According to an article on Ahrefs, Google has a team to build special algorithms that can improve the quality of search results. In addition, they are also tasked with providing input to Google about the search results generated from the algorithm. Google then considers the search results and the feedback they get. If the result is positive, then the tweaked algorithm will be used.

There are many different views on EAT, even within Google itself. This divergence of views is truly troubling. How can I not say that if some Google people say that EAT is an algorithm while others say that EAT is not an algorithm?

Apart from that, another thing that bothers me is that the explanations about EAT and how EAT works are often different and even contradictory. Because everyone has their own explanation, so here is my explanation:

Google performs an indirect assessment of content by not only looking at the keywords used in the content but also identifying the author and source of the content.

The question is how does Google identify the author and source of content to determine if the content is EAT eligible? Let's save the answer first because you will understand when you read the section on implementing EAT on Blogger.

How to Implement EAT on Blogger

As a Blogger, you are the content provider and your blog is the content source. Whether you are a beginner or experienced blogger, you must have applied various SEO techniques such as using SEO friendly keywords, SEO friendly Blogger templates, using the Keyword Golden Rule, SEO meta tags, and so on. All of these SEO techniques, on or off, aim to improve the SEO of your blog content. Without you realizing it, there are three (or four) important things that you don't pay attention to, namely:

1. Your Blogger Profile
2. Your Blog Description
3. Your Content Consistency (Blog Niche)
4. Domain (optional)

Talking about EAT, a Blogger can only "convince" Google that his blog content is qualified if he really does his homework in the three things above. How do you think Google can find out "who you are" apart from your profile, description, and the relationship between one content and another on your blog?

Blogger Profile

The first thing you have to fix if you want to start implementing EAT on your blog is to revise the personal data in your blogger profile. If your blog contains content about education, make sure that you describe yourself as a teacher or lecturer. Another story if your blog is about electronics, then your profile should explain that you are, at least, an experienced technician. If your blog is about culinary, make sure that you don't describe yourself in your profile as a taxi driver.

Blog Description

Writing blog descriptions can be a pain at times. The limited number of characters met with the desire to explain your blog at length really makes your mind confused. What should you say? I leave this matter to you. What I can suggest is to write a description of your blog according to the content of your blog. Use all the spaces in the description field and leave no characters left. Do you know why writing a blog description is difficult for some people? The reason is simple, because many bloggers are inconsistent in providing content.

Blog Content Consistency

Have you ever gotten a hospital website posting articles about tourism? You will not find that because they want to appear experts in their field and provide information according to their rights. Your blog's reputation will be damaged if you fill your blog with content with themes that are not aligned. Many lazy bloggers just copy articles from other people's blogs and display them on their blogs. Trust me, this won't work. Therefore, one of the important factors in implementing EAT in blogger is maintaining the consistency of the blog theme.

Domain

Unfortunately, bloggers only have one domain, namely BlogSpot. Of course you can use a custom domain if you have the money to fully implement EAT. But you should know why the domain plays an important role in the implementation of EAT. Simply put, educational information will be more reliable if it is presented through domains such as .edu, .ac.id, and so on. Meanwhile, government information should be served through the .gov domain and so on. Included in the domain and EAT issues are domain names. If your blog is a news blog, the domain name should contain the keyword news. If your blog contains content about book reviews, it would be nice if your domain name contains the keyword reading. You can imagine the rest.

Concluding Remarks

EAT is concerned with the validity of information and its reliability. An information must be presented by an expert in the field and trusted. To implement EAT on Blogger, you need to make adjustments to the blogger profile, blog description, and overall blog content. Stop lazy blogger practices such as plagiarizing other people's blog content.

That's my explanation about the implementation of EAT on Blogger. You no longer need to compare explanations of EAT and its implementation from different sources. The explanation on this page should be able to understand you about what EAT is, what are the benefits of EAT for SEO, and how to implement EAT on Blogger.