Keyword Golden Ratio Tool and Case Study

Keyword Golden Ratio: Tool and Case Study-Keyword Golden Ratio (KGR) is a data-based formula to easily find the most searched but least served keywords on the internet. By using the KGR keyword, it is very likely that your page will appear on page one of Google search results; by using KGR, you will have SEO keywords.

It is called the golden ratio because it is something that is most searched for but very rarely found (like gold literally). Therefore, if you present blog content using KGR keywords, internet users will find you easily.

This article discusses how to use the KGR to find keywords easily using a free KGR tool and a case study in implementing KGR.

How to Implement KGR Easily for Free

Keyword Golden Ratio (KGR) was developed by Doug Cunnington of Niche Site Project. Based on experience, he found that it is easy to find under-used and low competition keyword by dividing the number of search result and the search volume of the given keyword. If the result is less than 0.25, you will be likely to be on page one of the SERP.

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To implement KGR, you need to know at least three terms, long-tail keyword, search volume, and allintitle.

Long-Tail Keyword

KGR works best with long-tail keywords. A long-tail keyword is a keyword that consists of 4 or more words. Google has an autocomplete feature that suggests long-tail keyword search. When you type on the Google search box “blogging tips”, Google will find some longer keywords for you like:

Blogging tips and tricks
Blogging tips for new bloggers
Blogging tips for beginners
And so on.

The keywords suggested by Google are long-tail keywords ranked in the Google database.

The keywords are basically suggested to readers (people who are searching for information on the internet) but writers of bloggers (people who provide information on the internet) can make use of them.

By looking at the Google suggestion, we can use the keywords as the departing point to write articles on our blogs; simply, because we know what people are searching recently and what keywords ranked and suggested by Google.

Keep in mind that long-tail-keywords are more preferable to new blogs because the competition level is low.

Search Volume

Now, assume that you already have a long-tail keyword in your head, you then need to find out the search volume of the keyword in Google.

The search volume is the monthly average number of search related to a given keyword. The easiest way to find the search volume of a keyword is by looking at Google Keyword Planner or another free keyword tool like KeySuggest.

KeySuggest is a free keyword tool designed specifically to calculate the search volume, keyword difficulty and the CPC of a given keyword.

Let’s say that we take “blogging tips and tricks for beginners” as the keyword. By using KeySuggest, we find out that the search volume of the given keyword is 260 and the CPC is low. The keyword difficulty does not seem to contribute in KGR for now.

Now, the next easy step to do KGR is to find the search result of the keyword in Google. We will use a Google search operator called allintitle.

Allintitle

Allintitle is a Google operator that filters and return only results containing all of the specific words in the title tag. By using allintitle operator, we tell Google to restrict results to those containing all the query terms we specify in the title.

Now, try to enter the keyword using allintitle operator in Google search box. Remember that the allintitle and keyword are separated by a colon. It is better to not add a space after the colon.

It seems like Google finds about 624 results. It means that there are 624 articles indexed by Google in which the title contains all key query terms we entered. Is this number good for us to go?

Implementing Keyword Golden Ratio

It is easy to implement KGR when we have the number of search volume and allintitle search result of the given keyword. What we need to do is to divide the numbers as follow:

Keyword Golden Ratio = Allintitle Search Result / Search Volume

So, we will have KGR = 624/260

I don’t know what your calculator is showing you but my calculator shows me 2.4. Does it mean that we are good to go with this keyword? Unfortunately, we will not go with this keyword because KGR only works when the result is less than 1.0; around 0.25 is the best.

So, the easiest way in implementing KGR is to find a long-tail keyword that the search volume is significantly bigger than the allintitle result. For example, given a keyword, if the search volume is 250 and the allintitle result is 150, you will get 0.6 which is good for you to go.

Does KGR increase traffic to your blog?

No. KGR may help you rank higher on Google but to get high traffic you need to write valuable contents. People only visit your blog if they think that they can find valuable contents from your blog. Using KGR, you have a chance to position on page one of the Google SERP under a given keyword.