Social Sharing: Positive and Negative Impacts

Sharing blog links on social media such as Facebook or Twitter may be able to bring additional visitors to your blog, increase social traffic, and increase your AdSense revenue. But who would have thought that sharing links to social media would have some negative impact on your blog? In the following I will explain some of the risks of sharing blog links on social media that are very important to know.

The positive impact of sharing blog links on social media

I know that new bloggers want to get visitors quickly especially lately, after Google did a massive update in 2021, the blog indexation process has become increasingly difficult. Google has good intentions by conducting a rigorous evaluation of every URL submitted through Search Console; Google wants to serve its users with accurate information from trusted sources. Even so, there are still many websites that "escape" from Google's grip and enter the search results page (SERP); For example, can sports websites publish food or health posts and be indexed by Google? Meanwhile, the blogs that are painstakingly written by real bloggers are still in the Google Sandbox and never appear on search results pages (not indexed by Google!).

As another step to get visitors, finally, sharing blog links to social media is an alternative to get visitors. Here are some of the advantages of this alternative.

Get visitors (even if not much)

A new blog with a not-so-attractive niche might get some visitors who are curious about the content of the blog. They visit your blog and in less than 2 minutes they have left your blog and this has an impact on your blog's Bounce Rate.

The blogs that attract the most visitors from social media are sports blogs (ball), movies, comics, and news blogs. This blog niche is a general niche with a lot of interest on social media, so sharing links on social media can trigger quite a lot of traffic.

Get Backlinks (even if no-follow)

After all, social media is a website. Therefore, sharing links to social media is getting backlinks from social media websites but the type of backlink is no-follow; does not affect the Domain Authority of your blog.

Introducing the existence of the blog to others

People know you have a great blog because they see it on your social media feeds. This is a good thing. Even if they don't click on your blog link, they still know that your blog is there.

The negative impact of sharing blog links on social media

Among the positive impacts that I mentioned above, it turns out that there are some negative impacts that are not proportional to the positive impacts. The following are some of them.

Jingling

You may not know what jingling is yet. Jingling is a visit from bots on the internet to your blog. When you share your blog link to social media, in less than a minute, you can see a visit to your blog; you can see it in the blog statistics. You thought that it was a visit from your friend. Not! Those are bots visit.

Jingling can have a bad impact on your blog's reputation especially if visits from social media bots are abundant. There is a great potential that your blog will be banned by Google or social media for using autovisitors to increase your blog traffic.

Hacked

Sharing blog links to social media, especially in a group containing other bloggers is actually not wise. Bloggers compete for top rankings on Google search pages. Showing your blog URL on social media means saying "This is my blog URL, please jingling!"

Spam Score

You may need to pay attention to your blog's spam score because it is one of the referrals used by Google to rank your blog. I noticed that every time I share my blog URL to Twitter, I automatically get backlinks from various random domains. Posts that I don't share on Twitter are not recorded by bots on Twitter. I need to emphasize that these are not Twitter bots, but there are Twitter users who use this social media to take blog URLs and insert them into their website automatically. Unfortunately, after I checked using Ahrefs and Moz, those domains are the source of the spam score. If you got this, you need to Disavow Links, they are toxic backlinks!

Reported as spam

Social media like Facebook can block your blog. One day, you share your blog link on Facebook and Facebook gives a notification that the link you share is against their rules. How did this happen? The reason is simple, because your competitors (other bloggers, or anyone else) have already reported the link you shared. You may want to read my article on how to prevent Facebook from blocking your blog URL. You must verify your domain on Facebook so that reports from irresponsible people are ignored by Facebook.

I think, the positive and negative impacts of sharing blog links on social media that I mentioned above can help you to avoid things that you don't want to happen to your blog. We have suffered enough with the latest Google algorithm, we have lost enough to websites with unclear posts, try not to make more mistakes by sharing blog links on social media.